Our branding Process combined with our Luxury expertise delivers results. Our Team knows what it takes to get the job done.
Since 1986, weve developed thousands of creative solutions for our clients. Regardless of scope, we approach every project with tons of upfront thinking so that our work is packed with meaning and really makes a difference. After all, it's about reaching the audience, delivering the message and exceeding goals.
Our work for Luxury brands focuses on crafting well-differentiated positioning that connects them to their consumers. Successful brands come from powerful insights, great ideas and top-notch, consistent execution squarely aimed at results. Basically, we try to do something amazing for our clients on every single initiative. We usually succeed.
Usually, we start at the beginning and build (or rethink) Luxury brands from the ground up. Thats our preference. Sometimes our clients arrive with some of the upfront work taken care of. That can be OK too as long as the foundational (and by that we mean strategic and conceptual) thinking is rock solid, and the timing and budget makes sense.
DISCOVERY & EVALUATION / POSITIONING & LAUNCH STRATEGY
First things first: background information, clearly defined KPIs, goals and objectives. We like face-to-face (or face-to-screen) meetings to discuss a client's situation. Our first deliverable, the Project Brief, is our take on whats been done to date regarding the brand, the business, the category and the target consumer.
Then we strategize the best way to achieve our clients goals. Developing the Brand Positioning is the first step toward differentiating a Luxury brand. We set out to establish its core by identifying its target audience and figuring out what makes the brand both better (than the competition) and special (important to people).
Because we dont pitch (Free work? No thanks.), our clients get more than some creative thinking and a cookie-cutter scope of work document. They get an outside perspective on the challenges their brand faces, ways to bring their brand to life and what itll take to get there in terms of timing and budget.
BRAND PLATFORMS / NAME DEVELOPMENT / PROGRAM IDEATION
Were thinkers. We turn those initial positioning thought-starters into robust Brand Platforms. These powerful ideas are carefully crafted to differentiate our clients from their competitors. Our goal is to try to make our client's brand unique in its category. We can create names that encapsulate those ideas and really stand out. We also work on extending a brand's key attributes into effective, engaging programs.
LOGO DESIGNS / VISUALIZATION / BRAND VOICE / STYLE GUIDES
Our logo design work is one of our most potent design offerings (and one of our favorites). They're thoughtful interpretations of a brand's concept. Next, we develop the look and feel of a brand through Visualization the creation of ownable, visual brand assets. We illustrate the touch points that are most important to drive success though moodboards, renderings and imagery.
The Brand Voice sets the tone for copywriting and verbal communications, while our Style Guides make sure the visual consistency is on-point. We explain our motivation and the rationale behind each decision, tying them back to the brand concept so that our clients get what their brand will look, feel and speak like moving forward.
BRAND CAMPAIGNS / ADVERTISING / WEBSITES / BRAND BOOKS / LOOK BOOKS / PACKAGING
This is when it all comes together. The executions. We make refinements to the look and feel developed earlier on and apply them to the projects we discussed during the launch strategy. We are comfortable taking on each project from beginning to end. And sometimes we do just that.
Were also available to ensure a seamless hand-off if a project is being handled by a partner agency or by our clients' in-house teams. Either way, the fact that our team is involved throughout the process and is available to help bring the final projects to life has proven incredibly valuable to our clients.
Im Orit (pronounced oreet). Its easy to rememberno last name required. And yes, I am the one and only O" of The O Group.In case you didn't figure it out, Orit is the O" of The O Group. And no, she will not reveal her last name, so just enjoy the mystery if you choose to work with us!As President and CEO, Orit has established The O Group as one of New York's most successful luxury-focused boutique branding and design firms, one of the few that offers a truly strategic approach. With a deeply rooted passion for her company and a vision for success, over the years Orit has evolved the company's capabilities and offerings to meet the needs of the ever-changing luxury fashion, jewelry, hospitality and spirits marketplaces.Orit has been recognized for her achievements as an entrepreneur by a variety of associations and organizations, but what she loves most is sharing her learnings with others. She is the ultimate networker and has a flair for bringing partners, clients and associates together to create brilliant collaborations.Orit's other loves include retreating to her lake house, reality TV and of course, Chilly Willy III, her Shih Tzu who accompanies her to the office every day.
Hello, Im Jason B. Cohen, EVP Creative at The O Group. Luxury. Strategy. Branding. Im all about the concept. We should talk.Jason began his work at The O Group as a Graphic Designer. He left his first interview thinking, Someday I could run this place." He is now the Executive Vice President and Lead Creative, in charge of branding and design.He works on projects as the lead Brand Strategy and Platform developer. From formulating initial concepts to shaping a brand's identity, and eventually the look and feel, Jason motivates and guides his team. When executing brand campaigns and projects, his goal is to draw out their very best work, and exceed client expectations.He has been recognized and awarded as both a Designer and Creative Director by the International Design Awards (IDA), Print Magazine, Step Inside Design Magazine, the Type Directors Club, ReBrand, The American Graphic Design Awards, and Creative Quarterly Magazine, USA Today, thedieline.com, and countless others.Jasons a self-declared foodie who loves cars, watching football and snowboarding. An admirer of Mid-Century Modern architecture, he resides in a 1959 never-ending work-in-progress" with his wife and son.
Hi, Im Renee Iselin, SVP Client Services at The O Group. I make sure that clients next moves are their best yet (preferably over cocktails). Ready to get strategic?As a small child working in her dad's cheese shop, Renee became fixated with brands and products. By age 12 she knew the differences between 72 types of cheeses from all over the world and had a good understanding of her customers' needs and what products would be best for them.As Senior Vice President of Client Services, Renee is constantly coming up with ideas on how to strategically approach projects. Responsible for overseeing the account group, Renee works closely with the team to make sure that the best decisions are made for our clients' brands.Since graduating from the Robert H. Smith School of Business at the University of Maryland in 1998 with a degree in Marketing, Renee has gained experience working on both the agency" and client" side with major retailers and brands such as Wal-Mart, Procter & Gamble, Target, Best Buy, Monster Cable, Victoria's Secret Beauty and Cadbury.In 2006 Renee made the jump from mass to luxury and joined The O Group. There, she traded in household items for specialty goods, working successfully with high end jewelry, fashion and spirit brands.When Renee isn't at the office, she can be found exploring Brooklyn's culinary and musical offerings, or picnicking with her family, including one very handsome boston terrier, Sampson.
Hello, Im Karin Satrom, Creative Director at The O Group. I definitely love to talk, but its even better when my ideas speak for themselves.A self-proclaimed design nerd, Karin always loved creating new ideas and obsessing over detail. She set out to be a computer engineer, but realized that graphic design was her passion. After gaining design experience in many different industries, including fashion, publishing and branding, she realized The O Group was home.As the Creative Director, she conceives new ideas, develops well-planned strategies and leads the talented design team to visualize brand platforms. She ensures that every project is just as smart in in form as it is in concept.Karin was named an Art Directors Club Young Gun and her work has been featured in the Rebrand Showcase, Communication Arts, Graphis and Creative Quarterly. She currently co-coordinates the AIGA/NY Mentoring Program and works to inspire the next generation of creative professionals.When not developing brands, Karin can be found reading the latest New Yorker or spending time with her husband and their adorable field spaniel, Max.
Hello, Im Chris Abrams, Designer at The O Group. Curiosity fuels my creativity. Heres to hoping it doesnt kill me.
Hi. Im Ashley Chin, Account Executive at The O Group. Im a Midwesterner who loves deep dish pizza, sports movies and exceeding clients expectations.
Im Kristen Dillman, Executive Assistant. Ive lived in Zaragoza, Paris and Abruzzo, but now I call The O Group home. I love the sound of pen on paper and managing all things O.
Hi. Im Anna Natsume, Account Executive at The O Group. Ive lived in Tokyo, London, Paris and New York. Together, lets translate your goals into results.
Hello, Im Madelyn Owens, Designer at The O Group. While I like vintage clothes and good books I really <3 emoticons. Lets get graphic.
Hi, Im Elisa Penello, Designer at The O Group. I love working on projects that are bigger than I am. No short jokes, please.
Hi, I'm Rano Salieva, Account Assistant. I love pancakes with caviar, traveling, and juggling many tasks at once.
Im Paul M. Zarrillo, President of my own little corner of the studio, O Promotions. I can add your company branding to just about anything imaginable.