The O Group

The Situation

Robert Marc is a designer global eyewear brand that handcrafts each frame using only the highest quality materials. Each design is subtly branded with the trademark signature hinge. We've worked with Robert Marc for over ten years and continue to keep the brand up-to-date.

Our Work

Our visual identity work is a constant balancing act between understatement and celebrity. The logotype reflects the subtle combination of classic and modern evident in every Robert Marc design. Yearly product-focused brand campaigns showcase the new season's offerings and attention to detail inherent in each pair of glasses. We created an ownable graphic element that emphasizes the signature hinge and implemented it on a variety of materials.

Results

We are invigorated by his designs. Robert Marc just opened their redesigned Madison Avenue boutique and continues to expand globally. We can't wait to see what happens next.