The O Group

The Situation

The cookies at this small New York City bakery are so delicious they could have a much wider appeal. The O Group was brought on to rethink the branding and design an ecommerce website.

Our Work

Ruby et Violette captures the aesthetic of a Parisian boutique—layers of pattern create depth and a judicious use of color keeps the designs modern. Vintage sensibility is combined with chic simplicity to tell the story of handcrafted treats. Delicate graphic ornamentation, deep, rich colors and subtle textures create a luscious experience that mirrors the layered flavors of the cookies themselves.

Results

Re-launched for a global audience, Ruby et Violette is now an ecommerce only business. Gift packaging delivers the boutique experience at home, and the cookies and branding continue to receive rave reviews.