The O Group

The Situation

In the Fashion industry, developing collateral with serious wow appeal might seem like an everyday request. When the brand making that request is one of the most highly-regarded Italian Fashion houses and has been a client since 1995, it takes on much more meaning.

Our Work

Each solution we develop needs to feel on-brand, while also remaining fresh and eye catching. The barricade design is a simple, modern illustration of the iconic Ferragamo Vara bow, but it stops people in their tracks every time. The in-store display of classic designs repurposes original Salvatore Ferragamo sketches as bold, colorful graphics. They not only tell a brand story, but also draw attention to the store front. For the catalogs, we were hired to do everything from concept to execution. Holiday portrays the glamour and sparkle of the season by way of metallics. The men's catalog uses custom-designed backdrops to allow the product to contrast beautifully against rich, seasonal hues. For Arthur Berens, we reinterpreted the Resort 2013 collection to create layers of tone-on-tone textures.

Results

The designs of Salvatore Ferragamo will always be inspiring. We love reinventing, while remaining very much on-brand. We can't wait to see next season.