Sandy Leong Branding and Design
The Situation
Sandy Leong is the designer of her namesake jewelry brand. When we met Sandy, it became clear that the brand's youthful, girly identity didn’t align with its sophisticated, modern-organic offering. We knew what needed to be done: establish a strategic foundation, develop a cohesive brand concept, and deliver tools that would re-launch and position the brand for growth.Our Work
Sandy Leong chose a brand concept that relies heavily upon its founder as Designer and Artist, the power of self-expression and her own need to be a positive influence. The concept positioned the brand and its jewelry for sophisticated, affluent and independent women in cosmopolitan areas. We focused on telling the story of the Sandy Leong brand—rethinking a new digital presence along with more sophisticated marketing strategies and materials. The concept emphasizes the sculptural forms of Sandy Leong Jewelry through the use of subtle shapes and lighting. Dark, sumptuous backgrounds are made of abstract, dimensional paper forms that echo the jewelry.Results
Interest in Sandy Leong and sales of her amazing pieces have both increased. Sandy’s designs have graced the pages of magazines like Harper’s Bazaar, O Magazine and InStyle. She exhibits at Couture, and her pieces can now be found in Neiman Marcus locations across the country, as well as select independents. Continuing on in a consultative role, we work with Sandy to develop programs and initiatives to encourage her success.
