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“Every year with the Lunar New Year luxury fashion brands work to interpret that year’s signature animal into capsule collections and creative messaging themes,” said Daymon Bruck, chief creative officer at The O Group, New York.
The new codes of luxury are increasingly shifting to center around an individual’s entire lifestyle, including diverse interests, areas of inspiration and global events like Miami Art Week.
The number 38 symbolizes confidence, creativity, self-expression, optimism, joy, courage, material abundance and reality.
While this collaboration between the NFL and Boss makes perfect strategic brand sense, the designs themselves are fairly toned down and don’t seem to maximize either brand visually or creatively.
“The use of Japanese rugby player Keita Inagaki as a brand ambassador for Chopard communicates the brand’s desire to reach beyond the traditional or expected kind of luxury spokesperson,” said Daymon Bruck.
“At first glance, this Mother’s Day campaign content from Louis Vuitton seems to be a pretty standard marketing effort for an annual event celebrated by most of their audience base,” said Daymon Bruck, Chief Creative Officer at The O Group, New York.
“With the mission statement ‘Artisan of all Victories,’ LVMH is clearly messaging an intent to extend their brand association into the world of global sports, and likely other arenas focused on success and ‘victories,’” said Daymon Bruck, chief creative officer at The O Group, New York.
The richly appointed new Hotel Maria dazzles with 159 custom chandeliers—a show designed to appeal to luxury travel’s most persnickety customer: the American.
“It’s a smart strategy by Maui Jim to connect their new campaign with the audience’s viewing — elevating their products to include this experiential enhancement and lifestyle benefits.”
Earshare’ has become the new “mindshare” for many brands who want to connect with their audience through the medium of podcasts, Boucheron has captured the opportunity to develop in-depth brand storytelling that many luxury consumers will be excited to listen to.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
