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Despite the apparent contradriction, lower-priced goods and services can absolutely be considered a luxury. Whole Foods’ newest launch exemplifies just that.
It’s almost Memorial Day so of course I’m wondering, exactly how did rosé rise to total warm-weather ownership? Click through for a trip down memory lane, from 1980–now.
When your clients collaborate with awesome partners: In an incredibly exciting move in the evolution of retailing, our client AVS (Audio Video Systems) has joined forces with Pirch, a cutting-edge provider of kitchen, bath and outdoor appliances.
Quoted in Luxury Daily today, our Strategy Director Patrick Lorentz shares his opinion on British department store Harvey Nichols’ “Great Men Deserve Great Style” campaign.
Attention: All my New York City beauty-loving ladies, this one’s for you. Meet Beautified, an app that lets you find and book same day beauty services.
Quoted in Luxury Daily today, our Client Services Manager Elizabeth Weinstein shares her take on the limited-edition fragrances of Jean Paul Gaultier.
What to make of luxury Swiss watchmaker Hublot’s “Hublot Loves Football” campaign? In the midst of Baselworld, our Strategy Director offers his opinion in Luxury Daily.
The combined Virtual Reality (VR) and Augmented Reality (AR) markets are projected to generate around $150 billion dollars a year by 2020, according to a forecast by Digi-Capital. How can brands make the most of this opportunity?
Amongst the flurry of NYFW Instagrams flooding my feed lately, there’s been a striking image that keeps popping up.
Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on the luxury fashion world’s alignment with Zoolander.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
