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Developing brand strategy is about more than simply looking at consumer spending or predilections — we can paint a much more complete picture of how to solve a brand’s challenge if we consider people (or clients, or consumers) as whole human beings with lives that extend far beyond purchase behavior.
Vaucluse, Chef Michael White and Altamarea Group’s newest property, launched to acclaim last month (check out some of the great press their team has gotten in the NY Times and on wwd.com.) We’re proud to see our visual branding and logo design work come alive within such an incredible concept.
Luxury Walks = Time Well Spent. Click through to find a curated collection of NYC neighborhood guides created by O Group team members. You’ll find great recommendations for food, drinks, shopping and maybe discover a hidden gem.
On a recent visit with my parents, I dropped this tongue-in-cheek bombshell: “Marketers don’t care about you, or your Baby Boomer cohorts anymore. We only care about Millennials. Sorry guys.”
The recent Apple event announcing a suite of new products, as well as updated versions of existing products, certainly captured the attention of fans and foes of the brand. While there were a handful of announcements that set the internet ablaze, it was an interesting and somewhat unexpected partnership that really got The O Group office buzzing.
If you’ve stepped inside a stadium or arena over the past few years, you’ll have noticed a shift in the overall experience.
Malls and mall branding are an ever-changing, multi-dimensional puzzle. Mall operators are constantly trying to attract consumers and tenants to their properties’ “next big things.” Successful malls execute well but they could and should be even better
Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Salvatore Ferragamo’s new customization program for its men’s Driving shoe.
Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Pringle of Scotland’s 200th anniversary activation, and what it means for the brand moving forward.
In which I visit Dress Bar, a pop up activation from Dress Barn.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
