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We’re proud to see three of our clients featured in Instore Magazine’s list of “The 150 Most Visible Jewelry Brands In America”. Effy, Assael and Kimberly McDonald were each featured for their brand building and visibility efforts in 2015.
Rising temperatures. Outside parties. Just the right mix of sophistication and fun. Summer is Rosé Season. Rosé is the chic, in-the-know choice for Summer 2015.
Last week we had the pleasure of attending an Afar Conversations event on The Evolution of the Luxury Consumer at The Chatwal here in NYC. AFAR Media brought together leaders in experiential travel to host a lively (and at times, hilarious) discussion on today and tomorrow’s luxury consumer.
Today in The New York Times, The O Group, comments on Coach’s recently confirmed acquisition of Stuart Weitzman.
In a timely release, just as we head into 2015 The O Group is featured in Fortune Magazine’s article on the future of luxury.
Shouldn’t the mall experience evolve to capitalize on how consumers’ predilections have changed?
I’ve been thinking a lot lately about how brands are continuing to invest or reinvest in the catalog portion of their business because of the correlating uptick in sales (as has the Wall Street Journal): Restoration Hardware (with a whopping 13 volume mailing), Bonobos, J. Crew.
Today in Luxury Daily, Account Executive Elizabeth Weinstein comments on Baccarat’s newly launched retrospective at the Grande Galleries of the Petit Palais in Paris celebrating the brand’s 250th anniversary.
A short while ago Jason visited the Manhattan Auto Show—an annual personal tradition. On Monday he couldn’t wait to share two pieces he’d picked up there with the team: and they had nothing to do with cars.
We asked our O Group team a few questions about wearable tech of the future last week. We didn’t quite know what they would come up with, or what we would do with the results, but we did know that a creative team like this would have some awesome (and sometimes awesomely bad) ideas.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
