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“It’s a smart strategy by Maui Jim to connect their new campaign with the audience’s viewing — elevating their products to include this experiential enhancement and lifestyle benefits.”
Earshare’ has become the new “mindshare” for many brands who want to connect with their audience through the medium of podcasts, Boucheron has captured the opportunity to develop in-depth brand storytelling that many luxury consumers will be excited to listen to.
As we anxiously await the opening of The Hotel Maria we are excited to see luxury companies across categories pouring resources into Nordic nations, framing them as the setting of fashion campaigns, hosting Arctic automotive retreats and, among other activations, opening five-star hotels in the area.
The growth of the global ski market provides exceptional opportunities for fashion brands to build awareness.
The O Group is honored to be recognized as a 2023 Clutch Global Award winner.
The new codes of luxury are increasingly shifting to center around an individual’s entire lifestyle, including diverse interests, areas of inspiration and global influences.
With an increasingly competitive luxury marketplace, the importance of a well-defined set of brand values and crystal-clear positioning has become progressively challenging, requiring the establishment of a unique brand blueprint for start-ups and heritage brands alike.
When we think about customer intimacy, we are specifically referring to the brand practice of developing strategies, practices, content and experiences that enhance a consumer’s relationship with the brand.
Michelin-starred Chef Michael White to open indoor-outdoor restaurant offering relaxed elegance alongside the freshest Italian flavors of land and sea.
Over the next month, we will be presenting sections of our latest White Paper, “The New Luxury Brand Playbook”, addressing these shifts with the hope to give ourselves, our clients and the industry a better framework within this new landscape.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
