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INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

The O Group Named As One Of The “Leaders” In The Branding Agency Category
October 19, 2020

Today, B2B ratings and reviews platform, Clutch, recognized the top B2B service providers in New York City for their ability to deliver and high-quality services.

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Luxury Trend Watch: Brand Collaborations
October 14, 2020
Brand collaborations - high end agency

We are seeing collaborations becoming a powerful and strategic marketing priority for luxury brands in 2020.

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New Client Work: PaQui Tequila
September 19, 2020
PaQui tequila collaboration - Luxury spirits agency New york

Cutting through the crowded world of premium and ultra premium Tequila these days is a challenge.

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Let’s Build Better Brands
July 23, 2020
Lets build better brands - high end creative agency

“What exactly is a brand and why does branding matter?”

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The Top 6 Strategies Of New Luxury
January 30, 2020
The 6 strategies of new luxury - creative agency focused in luxury brands

As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”. 

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The 6 Top Strategies Of New Luxury
November 6, 2019

As a branding agency with over 30 years specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.

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Rethinking Luxury
October 28, 2019
Rethinking luxury - Marketing and Advertising Agency focused in luxury brands

Change is constant. For the past 33 years we have experienced the ebb and flow of economic, social and stylistic trends. Relevancy is about evolution, so here we are.​

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Clutch Announces The O Group As One Of The Leading Advertising & Marketing Agencies In New York City.
July 29, 2019
Clutch Announces The O Group Leading Advertising & Marketing Agency In New York City

WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states.

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Balmain Lets Consumers Control The Action In Fall Campaign
May 31, 2019

French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.

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Hermès Thinks Outside The Box In Colorful Campaign
April 23, 2019

French fashion house Hermès is bringing a playful and artistic spirit to its latest silk scarf campaign.

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When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.