As a branding agency with over 30 years specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.
What we have observed with our clients over the recent past (both start-ups and successful businesses needing rebranding) is that traditional luxury branding models are wearing thin (mostly) and are losing efficacy in today’s marketplace. Why? The luxury audience has evolved and the definition for what is considered luxury has evolved with them. No longer is the luxury consumer driven by consumption alone and this outdated buying habit has even become distasteful in the eyes the “enlightened”.
NOW IS THE RIGHT TIME FOR CHANGE
As a branding agency with over 30 years specializing in the Luxury sector,we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.
What we have observed with our clients over the recent past (both start-ups and successful businesses needing rebranding) is that traditional luxury branding models are wearing thin (mostly) and are losing efficacy in today’s marketplace. Why? The luxury audience has evolved and the definition for what is considered luxury has evolved with them. No longer is the luxury consumer driven by consumption alone and this outdated buying habit has even become distasteful in the eyes the “enlightened”.
As a branding agency with over 30 years specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.
NOW IS THE RIGHT TIME FOR CHANGE
What we have observed with our clients over the recent past (both start-ups and successful businesses needing rebranding) is that traditional luxury branding models are wearing thin (mostly) and are losing efficacy in today’s marketplace. Why? The luxury audience has evolved and the definition for what is considered luxury has evolved with them. No longer is the luxury consumer driven by consumption alone and this outdated buying habit has even become distasteful in the eyes the “enlightened”.
